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  - Which Customer Acquisition strategies should I put in my model?
  - Attribution in Customer Acquisition - what if my customers touch several places before converting?
  - Shaping your Customer Acquisition section.
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  - Intro to the Revenue Streams section.
  - Shaping your Revenue Streams section.
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  - Shaping your People section.
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  - What does it mean to “shape” Expenses?
  - Shaping your Expenses section.
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Attribution in Customer Acquisition - what if my customers touch several places before converting?

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Last updated on March 3, 2025

Which Customer Acquisition strategies should I put in my model? Shaping your Customer Acquisition section.